@article{article5357f96d, title = {From fashion to farm: green marketing innovation strategies in the Brazilian organic cotton ecosystem}, author = {Duarte, Larissa Oliveira and Vasques, Rosana Aparecida and Fonseca Filho, Homero and Baruque Ramos, Julia and Nakano, Davi Noboru}, year = {2022}, doi = {10.1016/j.jclepro.2022.132196}, journal = {Journal of Cleaner Production} }