@article{article2904a46f, title = {The influence of social media and brand equity on business-to-business marketing}, author = {Fagundes, Ligia and Munaier, Christian Gomes e Souza and Crescitelli, Edson}, year = {2023}, doi = {10.1108/REGE-07-2021-0114}, journal = {REGE - Revista de Gestão} }