@article{articled65ddf3c,
title   = {Development of sectoral brands with emphasis on structure and processes},
author = {Lourenção, Marina Toledo de Arruda and Miyamaru, Leticia and Giraldi, Janaina de Moura Engracia and Pádua, Silvia Inês Dallavalle de},
year = {2020},
doi = {10.1108/BPMJ-09-2017-0254},
journal   = {Business Process Management Journal}
}