@article{articlefee4922f,
title   = {Neuromarketing and its implications for operations management: an experiment with two brands of beer},
author = {Oliveira, Jorge Henrique Caldeira de and Giraldi, Janaina de Moura Engracia},
year = {2019},
doi = {10.1590/0104-530X3512-19},
journal   = {Gestão e Produção}
}