@article{article8379b018, title = {Country brand personality of Brazil: a hindsight of Aaker’s theory}, author = {Mariutti, Fabiana Gondim and Giraldi, Janaina de Moura Engracia}, year = {2020}, doi = {10.1057/s41254-019-00153-3}, journal = {Place Branding and Public Diplomacy} }