@article{articledf106f29, title = {Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker)}, author = {Salarifar, Mona and Alroaia, Younos Vakil and Danaei, Abolfazl and Riazi, Gholamhossein and Giraldi, Janaina de Moura Engracia}, year = {2020}, doi = {10.22059/jibm.2019.282704.3523}, journal = {Journal of Business Management} }