@article{articlee6c3b194,
title   = {Branding cities, regions and countries: the roadmap of place brand equity},
author = {Mariutti, Fabiana Gondim and Giraldi, Janaina de Moura Engracia},
year = {2021},
doi = {10.1108/RAUSP-06-2020-0131},
journal   = {RAUSP Management Journal}
}