@article{article72096d8d,
title   = {Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness},
author = {Lourenção, Marina Toledo de Arruda and Giraldi, Janaina de Moura Engracia and Oliveira, Jorge Henrique Caldeira de},
year = {2020},
doi = {10.1016/j.annals.2020.103001},
journal   = {Annals of Tourism Research}
}