@article{article5519f639,
title   = {Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges},
author = {Castro, Virginia Aparecida and Lourenção, Marina Toledo de Arruda and Giraldi, Janaina de Moura Engracia and Oliveira, Jorge Henrique Caldeira de},
year = {2021},
doi = {10.1080/08974438.2021.1924334},
journal   = {Journal of International Food & Agribusiness Marketing}
}