@article{article32438f27, title = {Advertising in streaming video: an integrative literature review and research agenda}, author = {Frade, João Lucas Hana and Oliveira, Jorge Henrique Caldeira de and Giraldi, Janaina de Moura Engracia}, year = {2021}, doi = {10.1016/j.telpol.2021.102186}, journal = {Telecommunications Policy} }