@article{articlee2410775,
title   = {Brand equity protection and new geographic dynamics evidence from franchising in Brazil},
author = {Fadairo, Muriel and Kaswengi, Joseph and Lanchimba, Cintya and Bitti, Eugenio José Silva},
year = {2021},
doi = {10.1177/2051570720966287},
journal   = {Recherche et Applications en Marketing (English Edition)}
}