@article{article03b03831,
title   = {Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector},
author = {Vries, Natalie Jane de and Reis, Rodrigo de Souza and Moscato, Pablo},
year = {2015},
doi = {10.1371/journal.pone.0122133},
journal   = {PLOS ONE}
}