@inproceedings{inproceedingsdb6ed5fd, title = {The influence of signal attribute on willingness-to-pay for pasture-raised beef}, author = {Chini, Juliana and Spers, Eduardo EugĂȘnio and Oliveira, Mirella Cais Jejcic de and Silva, Hermes Moretti Ribeiro da and Neves, Marcos Fava}, year = {2016}, publisher = {ANPAD}, booktitle = {Encontro de Marketing da ANPAD} }