@inproceedings{inproceedings7bbee5d2,
title   = {From maths to myths: how technology-driven experimentation can promote strategic reorientations},
author = {Flechas Chaparro, Ximena Alejandra and Vasconcellos, Eduardo Pinheiro Gondim de and Leguizamon, Daniel Alberto Reyes},
year = {2020},
publisher = {EAD/FEA/USP},
booktitle   = {Seminários em Administração - SEMEAD}
}