@book{book98181934,
title   = {The Brand and the internationalization of Brazilian Franchises},
author = {Rodrigues, Thelma Valéria Rocha and Spers, Eduardo Eugênio and Borini, Felipe Mendes and Bretas, Vanessa Pilla Galetti and Melo, Pedro Lucas de Resende and Ogasavara, Mario Henrique and Camargo, Adriana},
year = {2018},
publisher = {ESPM}
}