@inproceedings{inproceedings39dd9046,
title   = {Organizational strategy: a case study on strategic alignment between IT and shopper marketing areas},
author = {Pignanelli, Felipe Canella Barros and Laurindo, Fernando José Barbin},
year = {2019},
doi = {10.5748/16CONTECSI/ITM-6401},
publisher = {TECSI/EAC/FEA/USP},
booktitle   = {International Conference on Information Systems and Technology Management - CONTECSI}
}