@article{articlea186bc40,
title   = {A starting point for addressing product innovativeness in the Fuzzy Front-End},
author = {Oliveira, Maicon Gouvêa de and Phaal, Robert and Probert, David and Cunha, Vitor Pinheiro and Rozenfeld, Henrique},
year = {2011},
journal   = {International Journal of Technology Intelligence and Planning}
}