@article{article934676b4,
title   = {In search of the frugal innovation strategy},
author = {Santos, Leandro Lima dos and Borini, Felipe Mendes and Oliveira Junior, Moacir de Miranda},
year = {2020},
doi = {10.1108/RIBS-10-2019-0142},
journal   = {Review of International Business and Strategy}
}