@article{articlebaf7de8e, title = {Insider action research towards companywide sustainable product innovation: ecodesign transition framework}, author = {Brones, Fabien Albert and Zancul, Eduardo de Senzi and Carvalho, Marly Monteiro de}, year = {2021}, doi = {10.1108/IJMPB-02-2020-0043}, journal = {International Journal of Managing Projects in Business} }