@article{articleba280ae2, title = {The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk}, author = {Lopes, Evandro Luíz and Yunes, Lucas Zimbres and Freire, Otávio Bandeira de Lamônica and Herrero, Eliane and Contreras Pinochet, Luis Hernan}, year = {2020}, doi = {10.1016/j.jretconser.2019.101970}, journal = {Journal of Retailing and Consumer Services} }