@article{article01112130,
title   = {Marketing communications via celebrity endorsement: an integrative review},
author = {Rocha, Patrícia Ianelli and Oliveira, Jorge Henrique Caldeira de and Giraldi, Janaina de Moura Engracia},
year = {2020},
doi = {10.1108/BIJ-05-2018-0133},
journal   = {Benchmarking: an International Journal}
}