@inbook{inbookb3df24aa,
title   = {Global brand perception based on social prestige, credibility and social responsibility: a clustering approach},
author = {Medina-Rodríguez, Rosario and Talavera, Alvaro and Hernani-Merino, Martín and Lazo-Lazo, Juan and Mazzon, José Afonso},
year = {2020},
publisher = {Springer},
booktitle   = {International Conference on Information Management and Big Data - SIMBig}
}