@article{articleb6fa7fb2, title = {The adoption of voluntary sustainability standards (VSS) and value chain upgrading in the brazilian coffee production context}, author = {Pião, Roberta de Castro Souza and Fonseca, Lyon Saluchi da and Januário, Éder de Carvalho and Saes, Maria Sylvia Macchione and Almeida, Luciana Florêncio de}, year = {2019}, doi = {10.1016/j.jrurstud.2019.09.007}, journal = {Journal of Rural Studies} }