@article{article66d2d611,
title   = {Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders},
author = {Castro, Virginia Aparecida and Giraldi, Janaina de Moura Engracia and Oliveira, Jorge Henrique Caldeira de},
year = {2018},
doi = {10.1016/j.wep.2018.10.001},
journal   = {Wine Economics and Policy}
}