@inproceedings{inproceedingsd87881d6,
title   = {Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels},
author = {Strehlau, Vivian Iara and Suter, Mariana Bassi and Coelho, Diego Bonaldo and Borini, Felipe Mendes and Oliveira Junior, Moacir de Miranda},
year = {2018},
publisher = {EMAC},
booktitle   = {European Marketing Academy Conference}
}