@article{articlef3666dbc,
title   = {Marketing internationalization: influence factors on product customization decision},
author = {Jussani, Ailton Conde and Vasconcellos, Eduardo Pinheiro Gondim de and Wright, James T. C. and Grisi, Celso Cláudio de Hildebrand e},
year = {2018},
doi = {10.1108/RAUSP-07-2018-0043},
journal   = {RAUSP Management Journal}
}