@article{article8e5b2f5c,
title   = {Cost-based price and value-based price: are they conflicting approaches?},
author = {Guerreiro, Reinaldo and Amaral, Juliana Ventura},
year = {2018},
doi = {10.1108/JBIM-04-2016-0085},
journal   = {Journal of Business & Industrial Marketing}
}