@article{articleb94af411,
title   = {The ethical gap of firms' marketing practices: a comparison between the Brazilian and French markets},
author = {Oliva, Fábio Lotti and Kelle, Peter},
year = {2018},
doi = {10.1108/JOCM-04-2017-0124},
journal   = {Journal of Organizational Change Management -JOCM}
}