@article{articlec6aa88de,
title   = {Business strategies for the botton of the pyramid: multiple case studies of large companies in the pacified communities of Rio de Janeiro},
author = {Filardi, Fernando and Barros, Filippe Delarissa and Fischmann, Adalberto Américo},
year = {2018},
doi = {10.1016/j.rauspm.2017.12.003},
journal   = {RAUSP Management Journal}
}