@article{article9a7cc397,
title   = {It makes me feel so good: an experimental study of the placebo effect generated by brands},
author = {Alves, Carlos Alberto and Lopes, Evandro Luiz and Hernandez, Jose Mauro da Costa},
year = {2017},
doi = {10.1080/08961530.2017.1310645},
journal   = {Journal of International Consumer Marketing}
}