@article{article5ee845a8, title = {Integrating R&D and marketing for success in product innovation: an experience by a manufacturer of cosmetic raw materials}, author = {Vasconcellos, Eduardo Pinheiro Gondim de and Gregolin, Fabiano}, year = {2017}, doi = {10.7213/rebrae.10.002.ao07}, journal = {Rebrae- Revista Brasileira de Estratégia} }