@inproceedings{inproceedings63d63365,
title   = {The strategy of companies operating in the extended bottom of the pyramid - BOP-e: a study on the financial efficiency},
author = {Passos, Carlos Augusto and Spers, Renata Giovinazzo and Wright, James T. C.},
year = {2018},
publisher = {Business Association of Latin American Studies},
booktitle   = {BALAS Annual Conference 2018}
}