@article{article7c930c8e, title = {Sexual appeal in print media advertising: effects on brand recall and fixation time}, author = {Fidelis, Bruno Tomaselli and Oliveira, Jorge Henrique Caldeira de and Giraldi, Janaina de Moura Engracia and Santos, RenĂª de Oliveira Joaquim dos}, year = {2017}, doi = {10.1108/rjta-12-2016-0033}, journal = {Research Journal of Textile and Apparel} }