@article{article119f64e3, title = {Applying the maturity model concept to the servitization process of consumer durables companies in Brazil}, author = {Alvarez, Rodrigo Loureiro Prado and Martins, Marcelo Ramos and Terra, Márcia}, year = {2015}, doi = {10.1108/jmtm-04-2014-0050}, journal = {Journal of Manufacturing Technology Management} }