@article{article4966ade9,
title   = {In search of tools for the use of country image (CI) in the brand},
author = {Sutter, Mariana Bassi and Giraldi, Janaina de Moura Engracia and Borini, Felipe Mendes and Maclennan, Maria Laura Ferranty and Crescitelli, Edson and Polo, Edison Fernandes},
year = {2018},
doi = {10.1057/s41262-017-0062-4},
journal   = {Journal of Brand Management}
}