@inbook{inbookf1032672,
title   = {A case study of marketing research for academic spin-offs: challenges and future prospects},
author = {Atayde, Gisele Rodrigues and Amaral, Daniel Capaldo},
year = {2016},
doi = {10.3233/978-1-61499-703-0-1048},
publisher = {IOS Press},
journal   = {Transdisciplinary engineering : crossing boundaries}
}