@article{article4f24214b,
title   = {An evolutionary overview of the joint researches on B2B marketing and COO effect},
author = {Silva, Marcus Vinicius Costa de Melo e and Giraldi, Janaina de Moura Engracia},
year = {2016},
doi = {10.5296/jmr.v8i4.9872},
journal   = {Journal of Management Research}
}