@article{articlee19fcafd,
title   = {Evaluating co-branded products: the socioeconomic strata effect},
author = {Cordeiro, Rafaela Almeida and Ponchio, Mateus Canniatti and Mazzon, José Afonso},
year = {2016},
doi = {10.1108/mip-01-2015-0008},
journal   = {Marketing Intelligence & Planning}
}