@article{articlec41b2791,
title   = {Decision making at the front end of innovation: the hidden influence of knowledge and decision criteria},
author = {Oliveira, Maicon Gouvêa de and Rozenfeld, Henrique and Phaal, Robert and Probert, David},
year = {2015},
doi = {10.1111/radm.12058},
journal   = {R&D Management}
}