@inproceedings{inproceedingseae046bd,
title   = {Cost-based price and value-based price: are they conflicting approaches?},
author = {Amaral, Juliana Ventura and Guerreiro, Reinaldo},
year = {2016},
publisher = {EAC/FEA/USP},
booktitle   = {Congresso USP Controladoria e Contabilidade}
}