@inproceedings{inproceedings332e33e7,
title   = {Sustainable behavior: propositions for persuasive communications},
author = {Pilli, Luís Eduardo and Gonsales, Flávia Igliori and Mazzon, José Afonso},
year = {2015},
publisher = {Università Ca’ Foscari},
booktitle   = {International Marketing Trends Conference}
}