@article{articleca2f8845, title = {Eye tracking in neuromarketing: a research agenda for marketing studies}, author = {Santos, Renê de Oliveira Joaquim dos and Oliveira, Jorge Henrique Caldeira de and Rocha, Jéssica Bonaretto and Giraldi, Janaina de Moura Engracia}, year = {2015}, doi = {10.5539/ijps.v7n1p32}, journal = {International Journal of Psychological Studies} }