@article{article3be03292,
title   = {Consumer behavior and factors that affect satisfaction and risk perception of purchases of own brand food products},
author = {Castilho, Rafael and Tamashiro, Helenita Rodrigues da Silva and Merlo, Edgard Monforte and Acevedo, Claudia Rosa},
year = {2015},
journal   = {RAI : Revista de Administração e Inovação}
}