@article{article5a96e5ae, title = {The efficiency and strategy of companies operating in the popular market: a study on the furniture industry in Brazil}, author = {Passos, Carlos Augusto and Spers, Renata Giovinazzo and Wright, James T. C.}, year = {2015}, doi = {10.5296/jmr.v7i4.7880}, journal = {Journal of Management Research} }