@inproceedings{inproceedings6f036c64,
title   = {Crise de marca global: o barulho daqui ecoa ali},
author = {Salvador, Alexandre Borba and Strehlau, Vivian Iara and Ikeda, Ana Akemi},
year = {2014},
publisher = {ESPM},
booktitle   = {Simpósio Internacional de Administração e Marketing}
}