@inproceedings{inproceedings0551bbe7,
title   = {Organizational structures for the execution of marketing activities: a case study in Brazil},
author = {Shiraishi, Guilherme de Farias and Barbosa, Saulo Dubard and Campomar, Marcos Cortez},
year = {2014},
publisher = {Business Association of Latin American Studies},
booktitle   = {BALAS Annual Conference 2014}
}