@article{article89d50736,
title   = {An analysis of the critical strategic dimensions for the internalization of Brazilian firms in global base of pyramid (BOP) markets},
author = {Spers, Renata Giovinazzo and Wright, James T. C.},
year = {2013},
doi = {10.15728/bbr.2013.10.2.2},
journal   = {Brazilian Business Review - BBR}
}