@inproceedings{inproceedingse845313f,
title   = {Sustainability as driver of corporative innovation: a case study in the Brazilian petrochemical sector},
author = {Pinsky, Vanessa Cuzziol and Kulay, Luiz Alexandre and Kruglianskas, Isak and Popi, Maria da Graça Carraro Busica and Amato Neto, João},
year = {2014},
publisher = {Production and Operations Management Society},
booktitle   = {Conference of the Production and Operations Management Society - POMS}
}