@inproceedings{inproceedings97df087b,
title   = {Servitization strategy in the IT segment: the new competitive weapon},
author = {Costa, Renato Machado and Ornellas, Regina S and Gandour, Fabio and Wright, James T. C. and Yu, Abraham Sin Oih and Nascimento, Paulo Tromboni de Souza},
year = {2014},
publisher = {IAMOT},
booktitle   = {International Conference for the International Association of Management of Technology}
}