@article{article972ace90,
title   = {If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect},
author = {Wright, Scott A. and Hernandez, Jose Mauro da Costa and Sundar, Aparna and Dinsmore, John and Kardes, Frank R.},
year = {2013},
doi = {10.1016/j.ijresmar.2012.11.002},
journal   = {International Journal of Research in Marketing}
}